Lash Crowd is Marbella’s newest Lash & Beauty Bar which was designed as a modern, yet feminine, salon. In order to represent the sense of lightness, minimalism and relaxation of the space through branding, we created the logo by selecting a clean typography and setting it against a soft colour palette. The word-mark is finished with a copper texture adding dimension and a luxurious touch. The collateral, both print and digital, makes use of the combination of the fonts and muted tones for versatility and brand reinforcement.
Cool Marbelous was responsible for the branding identity, brand strategy, and position for Lash Crowd, and subsequently developed all of the brand collateral for print.